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Our Branding Services

We offer an extensive range of branding services, customised for your needs

With so many options on how you can brand your collection, it can not only be confusing but is also dependent on many factors when you are deciding on the approach.

To help you make correct decisions, we have taken a snapshot view of detailing all the branding options we offer that will enable you to decide easily on the approach to take on your garments.










BRAND

Key factors to consider when selecting the type
of branding options

Screen
Print

Screen printing, also known as silk screening or silk screen printing, is transferring a stencilled design onto a surface using a mesh screen, ink, and a squeegee (a rubber blade). The basic screen printing process involves creating a stencil on a mesh screen and then pushing the ink to create and imprint the design on the below surface.
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Why
Screen Printing

It is a very popular technique because of many reasons, but the most compelling reason is the result in vibrancy and durability.  Furthermore, due to its cost-effectiveness, this method is ideal for bulk production.

Applications

Ideal for natural fibre-based fabrics with high knot density – most suitable for Cotton, Linen or Polycotton with a 75% above Cotton ratio in the fabric composition.

Durability

Screen Printing is very durable and can last beyond 100 washes without fading.

Aesthetics

The vibrancy of colour is a key aesthetical feature of this print method. In addition to the flexibility of the printed design on the fabric.

Variations

Screen Printing is done using two main paint types, Water based paints or Oil based plastisol paint. Each has its own application benefits and vibrancy as a result of colour visibility on the fabric.

Pro's

Cost-effective for bulk production, vibrancy, and arty look, highly durable, and easier to print on flat services in addition you can be sustainably conscientious by using paints from natural sources.

Con's

More cost for multiple colours, not ideal for overly complex and intricate designs, results will differ based on fabric and setup costs can be high for lower production runs.

White Toner Transfer

White Toner Transfer is a very versatile way to brand. With a Toner Transfer the design or motif is printed with a laser printer on a sensitive coated media often called the A-Sheet or Transfer Sheet. After printing, a B-Sheet or Glue-Sheet is married to the A-Sheet using a heat transfer press. By heat and pressure, a chemical reaction between the glue/adhesive on the B-Sheet and the Toner powder on the A-Sheet transfers the adhesive to the print ready to be heated onto the garment.
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Why
White Toner Transfer

Exceptional for intricate designs and delivering vibrancy of end finish on garments.

Applications

Ideal for Polyester, Cotton or any blended fabrics.

Durability

All prints are resistant to washing at 30° C (cold wash). Best is to wash it inside-out and hang to dry. No tumble dry! Impress your customers with durable garments.

Aesthetics

Achieve high-resolution prints in vibrant colours and brilliant white with laser technology. Razor-sharp and opaque results are guaranteed.

Variations

Works perfectly on dark or light fabric. Options to also create a 3D effect using half tone design techniques.

Pro's

No cutting or weeding offers a quick and easy transfer process onto garments. No matter how complex the design, with this method you are bound to get exceptional results of design accuracy and vividness.

Con's

A little more expensive to produce due to the layering nature of the transfer sheet.

Vinyl
Transfer

Vinyl Transfer, also known as, iron-on vinyl, t-shirt vinyl or HTV, is a special type of vinyl that can adhere to fabric.

This is different than adhesive vinyl sheets and rolls, that are sticky from the onset. The adhesive on the vinyl is activated with heat. This vinyl comes in sheets, rolls and packs.
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Why
Vinyl Transfer

Ideal for smaller areas and batches. Like placing a small logo on a t-shirt. Vinyl, dependent on the film used can also give a feeling of it being raised (embossed) on the garment.

Applications

Vinyl can be transferred onto any type of fabric that can take heat.

Durability

Doesn't last as long as traditional screen printing because of washing and drying. Sometimes is susceptible to peeling off.

Aesthetics

Vivid in colour based on the Vinyl used, and also with modern Vinyl there are extensive options for shimmer, water-based colour changes, heat-based colour changes and generally ideal for non-complex designs that are minimal in colour usage.

Variations

There are many types of Vinyl options now available in the market, from chameleon styles, to vivid base colours. Generally the options are endless to choose from based on the effect you want to achieve in the end garment.

Pro's

Produces high-quality results due to its high resolution. Cost-effective for small runs due to the short set-up process. Can utilise multiple colours as long as they don’t overlap.

Con's

Doesn't last as long as traditional screen printing because of washing and drying. You can’t iron the printed garment because the heat ruins the image. Unsuitable for printing many pieces because large quantity runs are time-consuming and expensive.

Sublimation

Sublimation printing transfers the dyes onto the fabric at a molecular level, essentially meaning the ink and the fabric are now one indistinguishable item, rather than the dye sitting on the fabric to simply wash off. This process results in a completely permanent, incredibly vibrant printed design on Fabric.
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Why
Sublimation

Sublimation gets rid of most of the drawbacks of Screen Printing. The ink is essentially made a part of the fabric, so your design will last as long as the garment does. The other main advantage of Sublimation printing is its freedom. Traditional garment printing methods often stretch and blur the design.

Applications

Sublimation is recommended on base white colour, Sublimation ready fabrics that ideally have a composition with a majority of a synthetic material blend like Polyester. You may also use Polymers like Teflon and Nylon that also blend well with sublimation dyes. You can use both natural and synthetic Polymers. However, synthetic Polymers usually work better for sublimation.

Durability

Extremely durable and will last for the lifetime of the garment.

Aesthetics

Ability to produce highly intricate designs with exceptional colour vividness and clarity.

Variations

Generally there are no variations of the method used in Sublimation.

Pro's

Sublimation offers an unlimited range of colours. You can obtain thousands of different colours by using four-colour ink (CMYK). There is no additional cost when adding a new colour to your design. Efficient in execution. After sublimation, the printing gets integrated into the substrate and becomes part of it. The result is unnoticeable to the touch, can't be scratched and will not lose its colour.

Con's

The fabric must be 100% Polyester or made of, at least, 2/3 of Polyester or Polymers. Sublimation items must have a white or light-coloured print area. Black or dark-coloured surfaces can’t be sublimated on.

Embroidery

Embroidery is the process in which an image or design is stitched onto fabric. Using various types of threads, any image, word, or shape can be embroidered onto any material.
Most often, Embroidery is used to display business names or logos onto apparel for uniform purposes.
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Why
Embroidery

One of the main reasons why Embroidery appeals to so many people is that it has a hand-crafted look that exudes class, elegance and attention to detail.
And even though today’s embroidery machine technology allows for easy, automatic stitching in a very short period of time, embroidered items do not look mass produced.

Applications

Designs don’t have only to be stitched directly onto clothing. You can also use Embroidery to create tags or patches.

Durability

Permanent placement – While other printing forms can be worn away due to repeated wash and wear, Embroidery is much sturdier. Colours do not fade or peel and will withstand many washing cycles.

Aesthetics

With embroidery, smaller designs are made with high-quality materials for a solid and hardy finish. The fabric nature of the finish makes Embroidered garments much more versatile without tearing, fading, or peeling.

Variations

Using Embroidery and a range of threads can achieve an amazing finish on your garment. The availability of colour and materials of threads gives extensive options when wanting to transfer a design to a garment.

Pro's

Embroidery is versatile in use and highly durable. Embroidered designs can be threaded into almost any shape, which is why it is ideal for clothing and accessories such as hats, caps, bags, or trousers. Printing, by contrast, requires a flat surface, meaning it is very limited in where and how it can be applied.

Con's

Dependent on the design and complexity, the process of large Embroidery runs can be very time-consuming and labour-intensive.

Hand
Painting

Hand Painting on fabric is a technique used by artists to create designs that are unique and artisanal.
The type of paints also vary from opaque to translucent as well as shimmers. Techniques and tools can vary from very simple to incredibly complex.
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Why
Hand Painting

Hand Painting provides a very individual and non-manufactured artisanal look to a garment. Many high-end brands use Hand Painting to finish or add features to other brand methods as an additional element.

Applications

Exceptionally versatile and can be used on pretty much any type of garment that allows the paint to hold.

Durability

Extremely durable and will last the lifetime of the garment.

Aesthetics

Hand Painting provides a very couture, artistic finish to a garment. There are no two pieces alike as it involves human skills to apply designs individually to each garment and each piece is unique on its own.

Variations

There are many variations based on the paint used and the tools used.

Pro's

No limits to the creativity of the design. Gives a very high-end personalised unique finish to a garment. Highly durable and versatile in application on a range of Fabrics and surfaces.

Con's

Very time-consuming based on the design needed to be achieved. No two pieces are the same.

Spray
Paint

Spray Paint on fabric is a technique used by artists to create design elements to a garment to further embellish its final look and feel.
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Why
Spray Paint

Spray Painting provides a very individual and non-manufactured artisanal look to a garment. It is ideal to be used as an additional element to the main branding element to enhance.

Applications

Exceptionally versatile and can be used on pretty much any fabric. Furthermore stencil based spraying is also a common method used to further enhance the look and feel of the branding.

Durability

Extremely durable and will last the lifetime of the garment.

Aesthetics

Spray Painting provides a very couture, artistic finish to a garment. There are no two pieces alike as it involves human skills to apply designs individually to each garment and each piece is unique on its own, unless stencil methods are used.

Variations

There are many variations based on the paint used and the tools used.

Pro's

No limits to the creativity of the design. Gives a very high-end personalised unique finish to a garment. Highly durable and versatile in application on a range of Fabrics and surfaces.

Con's

Very time-consuming based on the design needed to be achieved. No two pieces are the same.

Rhinestone
Transfer

Rhinestone Transfers, also called iron on Rhinestones, have a heat-activated glue already adhered to the back. To apply these stones, the glue must be activated by heat and then applied to the appropriate fabric.
The Rhinestones will be attached to fabric when we heat them.
Most Hot Fix stones are glass Rhinestones flatback in round, small-sized shapes.
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Why
Rhinestone Transfer

Rhinestones are the go-to option that adds a bling element to your garment. Usage can warrant a premium price on your end garment and adds an element of glimmer and pzazz.

Applications

Exceptionally versatile and can be used on pretty much any fabric to which a glue can be heated on to.

Durability

Can be durable to a certain extent but carry the risk of losing a few Rhinestones here are there. Hence not majorly durable unless treated properly when washing and ironing.

Aesthetics

Rhinestones add the bling factor to your garment and are visually amazing when in spot lighting. The shimmer and quality of the stone will give an everlasting impression.

Variations

There are many variations in size, colour and shape. Furthermore, for higher-end finishes, Swarovski offers an extensive selection for a more premium finish.

Pro's

With modern plotting technology, there are minimal limitations of colour and design finish that can be achieved quite effectively. Adds the glamour and bling factor other branding elements do not deliver on.

Con's

Quite costly and also limited in intricacy. Not suitable for complex design. There is also a risk of losing a few stones during the lifespan of the garment.

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